Mail merge

Alumni of Worcester institutions merge marketing companies

Eri Design Inc. of Worcester and DerSimonian LLC of Portland, Maine, marketing companies with extensive experience in higher education, have merged to form a new company called ERI.

“This merger represents a formalization of something we have known since we began working together over a decade ago: our team combined with deep expertise in .edu and .org branding, marketing and Web technology sets us apart from other agencies and allows us to deliver even more powerful results to our clients,” Raffi DerSimonian, vice president and chief strategy officer, said Tuesday when the merger was announced.

Erjon Metohu founded Eri Design in 2005 while studying graphic design at the now closed Becker College in Worcester. The digital marketing and design firm has established a list of clients including Clark University, Worcester State University, UMass Chan Medical School, and the nonprofit Seven Hills Foundation. Metohu will serve as chairman of the new company.

DerSimonian, a Clark University alum, brings his background in marketing communications and institutional advancement. His consulting practice has built brand identities and supported enrollment and philanthropic goals for colleges, universities, public school systems, healthcare facilities, and nonprofit organizations.

The two first met in 2010-11 when DerSimonian was director of communications at Becker College. Metohu was on Becker’s faculty, teaching web design and was a vendor for the college. The two teamed up to redesign Becker’s website and won multiple industry awards, DerSimonian said in an email to WBJ.