Over the past week, several app developers have received an improvement notice from Apple’s App Store. The notice states that if developers do not submit an update for review, their app will be removed from Apple’s App Store. However, several developers have taken to social media platforms to complain about the inconsistency of Apple’s removal of apps. For example, FlickType Apple Watch keyboard developer Kosa Eleftheriou points out that pocket god, an app that hasn’t received any updates since 2015 is still available on the app store, but one of its apps has been removed.
Apple has released a new press release clarifying its stance on removing apps from Apple’s App Store. The page says “As part of the App Store improvement process, developers of apps that have not been updated in the past three years and have not reached a minimum download threshold – which means the app has not been downloaded at all or very few times over a rolling 12 month period – receive an email notifying them that their app has been flagged for possible App removal Store.”
This means that Apple takes into account the number of downloads of an application. This implies that an old app with a significant number of downloads will remain on the App Store, even if the app hasn’t received an update for a long time. However, relatively recent apps with fewer or no downloads will be removed from the App Store in the coming days after notifying the app developers.
Apple sends App Store improvement notice
The edge quotes a tweet from Potopop Games that contains “the App Store enhancement notice”. The mail is addressed to the developer of a game and states that “this application has not been updated for a significant time and should be removed from sale in 30 days”. In addition to that, the mail says “you can keep this app available for new users to experience and download from the App Store by submitting an update for review within 30 days.”
The post also states that the developers do not need to take any action to keep the app available for existing users, who have already downloaded the app. Another Twitter user, @nickjsheriff, points out that apps whose developers haven’t updated their apps in the past three years or more receive the notice. The same users also mention that more than 70% of apps in the Apple Play Store have not been updated in the last three to five years, which is a long time.