Mail merge

Boland Media to merge two newspapers

Esmé Smit, Managing Director of Local News at Media24, says: “Combining the best hyperlocal newspapers in the Helderberg region into one newspaper will deliver exceptional quality to readers and unprecedented reach to advertisers.

“The merging of the brands will ensure both readers and advertisers enjoy 40% weekly market penetration, the highest in the region,” adds Smit.

Delivery will begin on Wednesday, May 4 to homes in:

  • West Somerset
  • Strand
  • Gordon’s Bay
  • Sir Lowry Pass
  • macassar
  • Firgrove
  • Croydon
  • Faure
  • Raithby
  • Lwandle, and
  • Namezamo.

Boland Media, the largest print publisher in the Western Cape region, also publishes sold titles:

  • Talking post
  • Worcester Standardand
  • Welsh.

It also publishes free titles including:

  • Eikestadnuus
  • Hermanus times
  • Gazette Breederivier
  • Swartland Gazetteand
  • Weskus Nuus.

A digital advertising opportunity is also available.

“Local and national advertisers will continue to benefit from our significant reach combined with reader loyalty, with an ABC-verified total circulation of 147,584 weeklies and biweeklies and an estimated readership of 503,820,” Smit concludes.

For more information, visit www.adspace24.co.za. You can also follow adspace24 on Facebook Or on Twitter.

Boland Media Media24 Helderberg Gazette District Mail log merge local journal District Mail and Helderberg Gazette south african newspaper free newspaper paid newspaper