Mail merge

Cervélo and Santa Cruz Bicycles UK merge sales and services

The sales and service resources attached to Cervélo and Santa Cruz Bicycles join forces to become one British team.

Writing to its customers, the Pon.Bike-owned distributor for brands wrote: “We would like to take this opportunity to update you on some positive changes.

“When the UK left the European Common Market in January 2021, Cervélo initiated a closer operational partnership with Santa Cruz Bicycles in the UK to ensure seamless import of bicycles from the assembly plant in Germany. Cervélo’s continued success since then – especially in the hands of the Jumbo-Visma team – continues to generate unprecedented demand for their products. A request that requires a radical change in Cervélo’s service and support here in the UK. »

The UK operational team is now structured as follows:

Dickon Hepworth will lead Cervélo’s UK organization. Dickon has 25 years of experience with the Santa Cruz, Juliana and Reserve brands. He is also Managing Director of Pon.Bike Performance in the UK.

Operations will be led by Martin Lewin

Marketing will be led by Phil Stephenson

guarantee will be directed by Jony Walker

Inside Sales: Stuart Clarke and Stuart Prentice

External sales :

South – will be managed by Alex Croucher

North – will be managed by David Macphee

Central – will be managed by Jonty Bright