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CM Group and Cheetah Digital are merging to define the next era of

NASHVILLE, Tenn., Oct. 21, 2021 (GLOBE NEWSWIRE) — CM Groupa portfolio of martech companies focused on multi-channel digital marketing, today announced its merger with digital cheetah under the CM Group name. The merger expands and enhances both CM Group and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization and loyalty solutions. The combined company will hold a broad set of technologies referenced in Gartner’s 2021 Magic Quadrant for Multi-Channel Marketing Centers, which orchestrate marketers’ communications with customer segments across multiple channels.

Following the merger, the company plans to make significant investments across the portfolio to bring new products to its base of more than 70,000 active customers. As marketers increasingly seek multi-channel and omnichannel technology solutions to meet the expectations of modern customers, CM Group will expand its primary focus from email marketing to global customer engagement and give marketers the opportunity to acquire, engage and retain customers through the channels that matter most. Cheetah Digital’s Customer Engagement Suite solutions, including experiences, personalization, loyalty and engagement data platform, will help further accelerate the pace of innovation in CM Group’s existing products, enabling client organizations of all sizes meet the needs of modern consumers.

What differentiates CM Group is that each of its nine products focuses on specific vertical markets or market segments. The merger with Cheetah Digital will expand CM Group’s reach into the large enterprise segment. Cheetah Digital’s main customers are Hilton, Neiman Marcus, Walgreens and Williams-Sonoma.

CM Group’s model enables product development and services to be tailored to the specific needs of each of its key segments and vertical markets, placing CM Group’s products at the heart of the marketing technology stack. By leveraging Cheetah Digital’s innovative solutions, CM Group’s brands will be able to deliver new vertical and use-case-specific products in markets ranging from small and medium-sized businesses to enterprises in key verticals, including retail, e-commerce, media, publishing, financial services, travel and hospitality, entertainment, agencies, etc.

“Our merger with Cheetah Digital means that CM Group will be well positioned to serve the needs of customers of all shapes and sizes, and we will continue to be their marketing technology partner as they grow by providing the right technology to the right moment, tailored to their industry and built for the scale at which they operate,” said Wellford Dillard, CEO of CM Group. “By keeping each CM Group product distinct and focused on specific verticals or market segments, we offer superior solutions, expertise and results for customers compared to the large volume of generalist solutions on the market today.”

“CM Group’s ‘in house for every trader’ model is a very unique approach in our industry and in martech at large. This merger gives us the opportunity to bring immense innovation to CM Group’s portfolio customers through an expanded suite of product offerings. The momentum of our ‘innovation engine’ at Cheetah will expand these solutions beyond email to bring new net value to our customers,” said Peter McCormick, Executive Chairman of Cheetah Digital.

CM Group will continue to seek opportunities to accelerate innovation, increase existing product capabilities and add complementary technologies through future business combinations, delivering significant benefits to marketers and further accelerating CM’s organic growth. Group.

“As the needs of marketers have evolved and organizations turn to their own data as the foundation of their marketing strategy, CM Group is perfectly positioned to grow dramatically in the future. Their unique approach – having a suite of highly specialized, data-driven offerings – creates an opportunity to become the leading provider of modern marketing technologies for nearly any organization globally,” said Adam Berger, Managing Director of Insight Partners. .

“With these two organizations joining forces, CM Group is poised to become a global leader in customer acquisition, engagement, retention and growth,” said Sandy Gill, Managing Director of Vector Capital. . “Marketers are looking for the next generation of specialized technologies based on their needs, and CM Group is executing a strategy that truly meets their customers’ needs while unlocking new opportunities to accelerate growth in a fragmented martech landscape.”

The current owners of CM Group, including Insight Partners, will remain majority owners of the combined company. Vector Capital, which was previously the majority shareholder of Cheetah Digital, will become a significant minority shareholder in the combined company.

About Cheetah Digital
Cheetah Digital is a provider of cross-channel customer engagement solutions for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, multi-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet changing consumer demands. ‘today. Many of the world’s top brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma, trust Cheetah Digital to help them generate revenue, build lasting relationships with their customers, and deliver a unique exchange of value while throughout the customer lifecycle. To learn more, visit

About CM Group
CM Group is a family of global marketing technology brands including Campaign Monitor, Emma, ​​Vuture, Delivra, Liveclicker, Sailthru and Selligent. By bringing together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at all levels. Based in Nashville, TN, CM Group has US offices in Indianapolis, Los Angeles, New York, Pittsburgh and San Francisco, and global offices in Australia, Belgium, UK, New Zealand, France and Uruguay.

About Insight Partners
Insight Partners is a leading global venture capital and private equity firm that invests in high-growth technology and software companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30 billion in capital commitments. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with hands-on, hands-on software expertise to drive long-term success. Across its people and portfolio, Insight fosters a culture around the belief that ScaleUp businesses and growth create opportunity for everyone. For more information about Insight and all of its investments, visit or follow us on Twitter @insightpartners.

About Vector Capital
Vector Capital is a San Francisco-based global private equity firm specializing in transformative investments in technology and technology-driven companies. Founded in 1997, Vector oversees approximately $4 billion of capital in its private equity and credit strategies from a variety of investors, including university endowments, foundations and financial institutions. Vector focuses exclusively on investments in the technology sector and has built a successful track record in executing buyouts, carve-outs, recapitalizations, minority investments and credit. Through our disciplined approach to valuation and deep-rooted operational experience, Vector has generated competitive returns and built a successful track record spanning nearly 25 years. More information is available at

PR contacts:

Emily Riley
Riley Strategic LLC
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Katie Pfister
CM Group
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