Mail app

Essential resurrects once-dead Newton Mail app

Essential is bringing back Newton Mail, the old email app it acquired last December after Newton closed in September due to an inability to compete with better-funded and more popular competitors like Google and Microsoft, via android font.

As before the shutdown, Newton Mail is once again available for Newton Mail iOS, Android, Mac and Windows devices, making it one of the only truly cross-platform dedicated mail apps. Essential’s is also keeping the same price: $49.99 per year (with a 14-day free trial to see if you really want to pay for it.) And despite Essential’s now owning the company, it doesn’t seem not be special discounts for customers who own essential phones.

That Essential would bring Newton back is somewhat surprising, given that CloudMagic – Newton’s developer – originally shut down the app before it was acquired due to what founder Rohit Nadhani described as an inability to “succeed in determining profitability and long-term growth”.

Given that Newton still faces the same challenges today – Gmail and Outlook are still free alternatives with all the funding Google and Microsoft can afford to throw at them – it’s curious that Essential (which itself had struggling lately with staff layoffs and a clear lack of a new phone since the original model in 2017) would invest time and money not only in buying an outdated messaging app that could not turn a profit, but also to return it virtually unchanged to the same market where it had originally failed.

Still, Newton was (and is) a great messaging app option, and with things like the upcoming shutdown of Google Inbox and the relative dryness of good third-party messaging apps, it’s good to see there’s again competition in the field. Hopefully, with Essential’s support, Newton can succeed where he has failed before.