Mail merge

Merge Announces New Client, PivotCX, Powering 38 ATS Integrations

Merge’s Unified ATS API Unlocks a Simplified Candidate Experience and New Customers for PivotCX

SAN FRANCISCO, September 12, 2022 /PRNewswire/ — Merge, the unified API for B2B integrations, today announced that its ATS Unified API is powering integrations for PivotCX, a communication hub for talent acquisition. PivotCX now supports integrations with 38 popular Applicant Tracking Systems (ATS), including Workday and Taleo, using Merge’s Unified ATS API. PivotCX orchestrates conversations across communication channels such as text, voice, video, and email. ATS integrations provided through the Merge Unified API allow PivotCX to dramatically increase recruiter productivity while providing a streamlined candidate experience.

“We’re excited to see Unified APIs unlocking new integrations and customer experiences. PivotCX makes it easier for recruiters and candidates to coordinate and hire people faster, using integrations with ATS tools,” said Shensi Ding, CEO and Co-Founder of Merge. “PivotCX’s support for 38 integrations at once is a testament to how unified APIs make it easier than ever to provide customers with all the integrations they want.”

PivotCX selected Merge because of the breadth and depth of platform ATS integration support. Mike SeidleCTO and co-founder of PivotCX, observes that Merge “takes a very systematic approach to integrations with a unified API. Merge creates a universal model for ATS data that greatly simplifies the work of my team.”

PivotCX has already seen market traction and new customers thanks to the extensive support for ATS integration. Mike Seidle observes that the “ability to load candidate data directly from ATS tools allows employers to immediately start recruiting conversations. ATS integrations just landed us a contract with the largest employer in our home state, Indiana.” PivotCX’s Senior Vice President of Development and Strategy, David Bernsteinnotes that extending integration support with “a unified API allows our development team to focus on finding new customers, rather than building and maintaining integrations. The merge is a fundamental element of our growth strategy”.


Merge provides the tools to transform the way B2B companies perform customer-centric integrations. With Merge’s unified API, developers integrate once and give their customers access to over 130 HR information systems (HRIS), applicant tracking systems (ATS), accounting, ticketing and CRM integrations. Merge supports the entire lifecycle of integrations and adds new platforms every week.

Fusion raised $15 million in a Series A round led by Addition, with additional investments from NEA, Plaid’s CTO, PagerDuty’s CTO and co-founder, and more. Merge was founded in 2020 by Shensi Ding and Gil Feig and is proudly integrated San Francisco and New York City.