CHICAGO–(BUSINESS WIRE)–MERGE, a premium storytelling technology company, today announced that socially responsible marketer Justine Fedak has joined the agency as chief marketing officer and member of the company’s executive committee. Justine will work with MERGE’s senior management to tell the many stories about MERGE’s customers, people and work.
“Justine truly embodies MERGE’s goal of promoting health, wealth and happiness in the world,” said Patrick Venetucci, MERGE’s President and CEO. “We are proud and humbled to add such a brave social advocate, similar creative mind and empathetic leader to our team.”
Justine is a self-proclaimed corporate hippie and socially conscious transformational marketing executive with deep experience in brand management and marketing operations. She is one of the happiest and most passionate “storytellers” in the industry. His mantra, “be in love with your life, every minute,” underpins his infectious and energetic approach to strategic thinking and marketing communications. Her collaborative style and natural inclination to promote “health, wealth and happiness” for all around her, coupled with her commitment to giving back, has earned her a reputation as a tenacious and focused partner who puts fully in a shared vision and result. . Her inclusive leadership style, openly sharing her inspirational life conquering multiple sclerosis, keeps her and everyone around her fully focused on the true importance of health, while underscoring the wealth of empathy whose we all need to truly connect, create our best work, and ultimately believe in the magic and impact of our lives.
Justine’s long career with BMO Financial Group, a leader in marketing communications in North America, has allowed her to build a solid and diversified network not only in financial services, but also in sports marketing, as well as in philanthropic, civic and voluntary service communities.
Prior to joining MERGE, she was a consultant at her own company, Corporate Hippie, held the title of Chief Brand Strategist at Pollara Strategic Insights, and worked with a variety of diverse industry clients across North America. She is also the co-founder (Star Jones) of Instant Impact Group, a diversity and marketing consultancy, and the author of an inspirational children’s book, “The Magic Happy Chair”.
Justine is a very active member of her community and her industry. She is a member of the executive board of the Magnificent Mile Association and the Chicago Police Foundation. She is a Commissioner of the SSA City of Chicago (Greektown), President of Chicago-Toronto Sisters Cities International (World Business Chicago) and Past Chair of the City of Chicago Municipal Marketing Advisory Counsel, ADA25, as well as a former member of many other prominent boards .
MERGE promotes global health, wealth and happiness by fusing storytelling with technology and provides marketing and technology clients with full-service capabilities including strategy, creative communications, marketing engineering, and marketing. experience, performance marketing, media and marketing operations platforms. MERGE has long-lasting customer partnerships with American Express, T-Mobile, LG, Kate Spade NY, Coach, The North Face, Marco’s Pizza, Facebook, BlueCross BlueShield, Abbott, Supernus, Seqirus, GE Healthcare, Advocate Aurora Health, Brigham Health, Indiana University Health, Fidelity and Eaton Vance. With more than 700 employees in offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York and Los Angeles, MERGE uses a talent-to-task process that allows clients to think higher and feel deeper towards their clients. For more information, visit mergeworld.com.