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My Coast App crowdfunder for coastal safety in Cornwall

A new coastal safety app which will seek to provide key information to help users get the most out of the coast while staying safe, has launched a crowdfunding campaign to help it become a reality.

My Coast App is the brainchild of Jo Murray, a chartered accountant from Ladock near Truro, who came up with the concept after a string of ill-fated beach trips during the first coronavirus lockdown.

Jo said: “Every time I have wanted to take my three children to explore the beaches of Cornwall it has ended in disaster.

“Either the tide was coming in, we found the beach wasn’t dog friendly, or there weren’t the facilities we wanted available.

“My coast was born in order to enjoy a safe and amazing day on the coast and avoid failing miserably, as I had been.”

Jo has already recruited a host of key partners including the RNLI, MET Office, South West Water and the Universities of Plymouth and Exeter.

The app will provide coast and beach users with live safety and other useful, verified information to ensure they stay safe, find a beach that suits their specific needs and get the most out of their day.

Jo added, “Users can see how busy an area is in real time, so it will be easy to avoid crowds.

My Coast App is the brainchild of Jo Murray, a Chartered Accountant from Ladock near Truro


“It will also capture crucial data relating to visitor flows at popular coastal hotspots, useful for future planning considerations.”

The app will inform visitors on how to get to their destination without using a car by linking to public transport timetables, data on electric vehicle charging stations, bicycle parking and walking routes and cycle paths.

One of the main goals of the app is to help reduce the number of deaths and preventable accidents on our coastline.

It will seek to provide live safety information, emergency service push notifications and an emergency help button if a user is having difficulty.

The crowdfunding campaign coincides with the Royal Life Saving Society’s ‘drowning prevention week’, which runs from June 18-25.

There were 177 drownings along the Cornish coast from 2014 to 2019 at a cost to the UK taxpayer of £354million.

Jo concludes: “My Coast will be an invaluable tool for many reasons in Cornwall but also nationally, our country has over 11,000 miles of coastline.

“For this to happen, I need the support of individuals and businesses who can see the immense value in the app, which will be free to download and use.”

To support the Crowdfunder campaign visit or email [email protected]