Mail merge

Precision Group and Melbourne Mailing to merge

By Wayne Robinson | June 9, 2022

Precision Group and Melbourne Mailing are joining forces to create a powerful, full-service marketing agency, offering direct mail, printing, graphic design, data analysis and logistics services, which it says will rival largest Australian suppliers.

Customer Benefits: Cory Hall, CEO Precision Group

The latest in a wave of mergers in Melbourne will see Precision CEO Cory Hall become CEO of the new company, with the Precision factory, including its six-colour A1 offset press, moving into Melbourne Mailing’s new facility in Somerton – which is only a few minutes from its current factory – by the end of the year.

Melbourne Mailing CEO Felice Armato will remain with the business and take on a more customer-focused role, Managing Director Sandra Manning will remain in a more finance-focused role. No staff reductions are expected from what will be a combined workforce of over 100 employees.

The two companies will be operating separately for the short term, and it will be “business as usual” at both sites until Precision is fully onsite. The name of the merged company has not yet been finalized.

CEO Cory Hall said: “Coming together will bring real benefits to customers as we can utilize each other’s skills, knowledge and equipment. Both are profitable businesses, merging into one will provide a clear growth path. »

He said, “We are committed to working collaboratively to combine the best systems and processes from each organization to create a new industry benchmark.”

Founded in 1993, Melbourne Mailing provides direct mail and 3PL (third party logistics) services across Australia. Recently moved to a massive 15,000 sq ft warehouse in Somerton, it has cemented its place in the market and continues to grow year on year

Precision Group was founded in 2008 and some 14 years later has made its mark in the print, direct mail, fundraising and marketing agency space, quickly establishing a stronghold in Australia and further developing its operations in New Zealand. It operates a six-colour A1 offset press, digital presses and an inkjet press, as well as a host of finishing and mailing equipment. Its printing is a back-end function of its front-end business and is growing strongly, with CEO Hall saying “it’s 20-25% bigger year over year.”

Hall has 25 years of industry experience, including 11 years with Melbourne Mailing where he started his career as an apprentice and later held various positions including machine operator, production manager, business development manager and operations, before leaving for found Precision Group.

He said, “This merger will bring together some of the most talented people in the industry. Both companies have a similar DNA and have grown in their respective specialties, but together our market offering is unique.

“It’s an exciting time,” said Felice Armato, CEO of Melbourne Mailing. “In the past, we’ve been heavily competitive in the marketplace, but with Precision Group, we have great people, massive firepower, and extensive market reach.

“We are excited to expand and grow our commitment to delivering innovative solutions that enable brands to connect with people through effective strategies and memorable experiences.

Hall said: “Both teams have decades of industry experience and leveraging this expertise will benefit our customers and provide opportunities for the future development of our people.”