The Print and Visual Communications Association (PVCA) and The Real Media Collective (TRMC) have announced their intention to merge, bringing together the two largest industry associations from the paper, print, mail, packaging and publishing to form a “super industry body”. . TRMC CEO Kellie Northwood will take on the role of CEO in the newly merged association – which will initially bear the name PVCA, then “turn to renaming and rebranding projects” in the new fiscal year ..
The merger will form the largest industry association across the industry building on the foundation of the existing PVCA Registered Organization Authority and TRMC’s programs, growth and membership.
“Our industry needs united leadership and a stronger association, merging the two major industry associations into one ‘super body’ is a very important step in achieving this,” said Peter Clark, President of PVCA (pictured right).
“These discussions have been in place for several months, with both boards working through a rigorous due diligence process. I firmly believe this is the best news for the industry and will leave all members, PVCA and TRMC, in a better position as we finalize the details of the merger and begin an enriched service delivery of programs and results for our industry.
“Kellie Northwood, the current CEO of TRMC, will assume the leadership role within the PVCA and lead the existing TRMC team, all of whom will join the merged entity,” a press release read.
“Equal representation of board members from each council has been negotiated, but TRMC members will be required to support the decision via an extraordinary general meeting.”
Matt Aitken, IVE Group President, TRMC (left), said: “Our members are critical to this process, we have been working on a very strong solution for TRMC and the wider industry through the terms of this merger, but these will now have to be proposed to our members who will ultimately vote to continue.
“TRMC has always been an inclusive association, and this process will be no different.
“Having said that, I support the merger and encourage all TRMC members to support it and be part of a consolidated, strengthened and more impactful association in the future.”
Kellie Northwood, Managing Director, TRMC and incoming Managing Director, PVCA, (pictured right) added: “The announcement is exciting for the industry, providing the opportunity to strengthen our industry through government advocacy, developing a cohesive national approach to training and talent acquisition, building a cooperative audit solution, promoting a united industry, gender and youth inclusion programs and more.
“I say to all of our members combined, thank you for your continued support and I look forward to working harder than ever for you. To those who are not members, take this momentous occasion as a ‘call to arms’, let’s rally- us and build the strongest industry we have ever been.
Charles Watson, current TRMC GM – Policy, IR & Governance, will lead legal and constitutional compliance matters with Consumer Affairs Victoria, the Registered Organization Commission, Fair Work Australia and any other government authorities to ensure a smooth transition.
The merger will initially bear the name PVCA and will seek to rebrand and rebrand projects in the new fiscal year.
“Our commitment is a ‘members first’ approach to the branding and repositioning process. Our members will be engaged and they will determine who we are, our key goals and our purpose,” said Northwood. “A positioning project will be launched at PacPrint this year which will see our members come together for the first time.”
Advisory notices and communications were released this morning to all members and stakeholders with informative webinars taking place on Friday 6 May at 10am AEST (TRMC) and 11am AEST (PVCA).
For registration go to: Briefing for PVCA members or Information session for TRMC members and special general meeting.