Sandy Alexander, Inc., a leader in integrated multi-channel communication solutions, announced the launch of a direct mail application on the Salesforce AppExchange. MailPath, a Journey Builder-specific app in SalesForce.com’s Marketing Cloud, enables marketers to streamline direct mail into their automated journeys.
Reinvent the way your voice is heard and integrate direct mail into your omnichannel digital communications with MailPath. Trigger direct mail as easily as email and SMS communications by adding multiple direct mail formats to your automated journeys in the Journey Builder environment.
MailPath is now available on SalesForce.com App Exchange here.
Benefits of using MailPath:
Secure workflows – HIPAA and SOCII compliant
- Turnkey – technology solution with print and mail distribution
- Multiple formats – flexibility in the direct mail formats produced (postcards, letters, kits, etc.)
- Scalable – from 100 to millions of coins sent in each campaign
- Easy – simple integration of the app into the Journey Builder environment, no need to use other apps!
“More and more of our customers in a multitude of vertical markets; healthcare, retail, automotive, pharmaceutical and others used Journey Builder for triggered delivery of their digital communications, but quickly recognized the shortcoming of direct mail delivery automation,” Betsy explained. Davis, executive vice president and national sales manager at Sandy Alexander. “Understanding the importance of direct mail, we took this opportunity to provide the MailPath app as a solution to integrate direct mail as another channel in their journey and improve their response rates.”
Source: Sandy Alexander
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