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Spotify and FC Barcelona team up to merge music and football

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Spotify launches long-term partnership with FC Barcelona football club, company announcement this week. The deal makes Spotify the club’s lead partner and “official audio streaming partner” and title partner of its stadium.

Benefits of partnership include:

  • Spotify branding will be splashed on men’s and women’s team shirts and training shirts from the 2022-23 season.
  • Spotify will use dynamic digital displays in stadiums to promote “relevant” artists.
  • Spotify could spotlight artists on Barca shirts, Freemium commercial director Alex Norström hinted in the company’s blog post announcing the deal.
  • The iconic stadium Camp Nouwill be renamed Spotify Camp Nou.

Play it again: This is not the first adventure of the famous Spanish football club in the field of audio. Last year, branding and sound production agency Sonic Sixième Son created a custom anthem that was originally designed to serve as a soundtrack for a brand. countryside promotion of jerseys 2021-2022. The track ended up being incorporated into the club’s global branding strategy.

Barca aren’t the only sports franchise interested in the Sonic brand, as Marketing Brew previously reported. The Premier League, UEFA Women’s Champions League, Premier Hockey Federation, Major League Soccer and the New York Giants all have sound identities, to name a few.

$$$: Spotify’s sponsorship of Barça is would have worth $310 million over four years, according to Huddle Up founder Joe Pompliano.