Tinder-style app lets hopeful partners find a surrogate by matching users “with the right people”
- Surrogacy app that uses AI to “seamlessly match families” for summer launch
- Rainbow asks for preferences such as location, age, ethnicity, and eye color
- Founder Maddison Firth, 34, said the app will end a ‘confusing and complex process’
- Surrogacy in the UK is legal but cannot be paid for except for expenses
A surrogacy app that uses artificial intelligence to “seamlessly match families with the right people” is set to launch this summer.
Rainbow asks users to define the criteria most important to them, such as location, age group, ethnicity, and even eye and hair color.
Similar to a dating app, they can then browse potential matches on the database which provides a short biography of the surrogate.
The app was founded by Maddison Firth, 34, who, after struggling with her own fertility issues, aimed to provide an easier way to tackle the “confusing, emotionally draining and complex process”.
The app will introduce artificial intelligence into a process that can be ‘complex and confusing’
Surrogacy is legal in the UK, but it is not allowed to be paid for, so only reasonable expenses – those incurred as a result of the pregnancy, such as medical expenses and compensation for work leave – are permitted and no agreement can be enforced by law. .
The surrogate mother is the legal parent of the child at birth and guardianship is transferred by parental order or adoption after the child is born. The platform – which people can already register on and which is expected to officially launch next month – will also function as a social media platform for those following the process, allowing families and surrogates to chat .
Surrogates can also register on the app with healthcare providers and advertisers. Miss Firth, who started working on the app in 2018, said the app ‘marks a shift in the surrogacy process’, providing a more seamless and ultimately ‘fulfilling and happy’ experience.
The number of British women who volunteer as surrogate mothers is low, pushing many couples overseas. Ukraine is one of the only places in the world where it is legal for families to pay for surrogates, costing couples around £40,000.
Countries like Cambodia, India, Nepal and Thailand have all banned it in recent years due to the abusive treatment of women. But in the absence of such restrictions in the UK, dozens of highly organized Ukrainian companies are free to target the UK market.