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Women’s health app partners with TikTok docs

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By Patricia B. Mirasol, Journalist

Health care facilitya women’s health platform, has partnered with influential doctors on TikTok to raise awareness about contraception in the Philippines.

“A challenge we faced early on was debunking misconceptions about women’s health,” Guadalupe Lazaro, co-founder of Singapore-based Ease, said in an email. “We’ve come across user comments on social media asking if the pill will make them infertile (it doesn’t!) – youIt quickly made us realize that we had to…bust those myths.

Launched locally in March, the Ease app offers teleconsultation on women’s health issues and discreet delivery of birth control pills, condoms and pregnancy tests. Most of its 12,000 Filipino users are between 18 and 35 years old.

Ease appealed to doctors on TikTok, including Dr. Michael Christian A. Virata, Dr. Lyien Patricia L. Pascualand Dr. Riccia Angela Cruz-Tan to close education gaps from May.

“We want to create a safe space where women and men can comfortably talk about their reproductive and health issues, without hesitation or judgment,” Dr. Pascual said.

These problems include irregular or delayed periods, which warrant a checkup; sexually transmitted infections (STIs); and common gynecological diseases.

Methods of contraception and the misconceptions surrounding them will also be discussed. There is an idea, for example, that the pill is 100% effective in preventing pregnancy, it is not: it is only about 91% effective in real life.

Besides fighting misinformation, Ease aims to fight the inconvenience, high costs, and stigma.

Recent partnerships include “It’s Okay to Delay,” a family planning social media campaign developed by the United States Agency for International Development and the Commission on Population and Development (PopCom); And one instagram gift personal care brands Nala Women, Mink Intimate and lana.ph.

According to Popcom, Family planning use among Filipino women has held steady, with 8 million users in 2020 compared to 7.6 million users in 2019, based on data from the Health Services Information System. on the grounds of the Ministry of Health.

Teenage pregnancy and STIs are areas of concern. One in 10 Filipinas of childbearing age is a teenager, based on data from live birth certificates submitted by local registries from 2011 to 2014. Meanwhile, there is little data available on the number of STI cases in the Philippines, with the exception of HIV (human immunodeficiency virus), in part because of the stigma associated with STIs.